Thursday, August 23, 2012

Chapter 3 - The e-World and e-Zine Publishing

*NOTE: The following material is for educational use only and may not be used for any other purpose and may not be published in any format due to the nature of releases I've secured from website owners.

Chapter 3 - The e-World and e-Zine Publishing

eNewsletters are one of the best Internet marketing tools available and highly valuable to readers as quick, concise ways to receive information.

A link at top of home page,, brings the Publishers Weekly eNewsletter Subscription Center where you can quickly and easily manage your preferences and settings.

Learning about and finding e-Zines
E-Zines 101:

Search around on, At, click the e-zine that interests you and you'll find address, contacts, guidelines, prices, etc. From here you can view back issues to learn what the magazine publishes, what their readers want.

Online lists
Go to where you can locate groups by searching "e-publishing" , or "e-zines", or any other topic of interest to you.

You can also use to search for "E-zines".

Writing e-queries
When you're writing your e-query, don't think like a writer; think like an editor. Make your idea fully complete. As you write your e-query, have a strong visual image in mind of the article already published.

· What is its title?
· Does it have a blurb?
·  Will there be cover lines on the e-zine cover announcing its appearance inside?
· Is a sidebar included at the end?

In general, readers of online e-zines tend to scan while reading so:

· Keep to your point
· Use short sentences
· Be brief

· EXERCISE 1 -- Study E-zines
· EXERCISE 2 -- Analyze 3 of the target magazines you pick for your idea.

Next: Chapter 4